The Steelers have the Terrible Towel, the Seahawks have the 12th man, and now the Texans have High school style Letterman jackets. The Houston Texans arrived in New England today, Sunday December 9th, sporting their new jackets in what makes the team look and feel more united.
Texans nose tackle Shaun Cody and linebacker Connor Barwin proposed the idea for Letterman jackets to equipment personnel, and were able to acquire them this past Friday. The jackets themselves are appealing and bring a sense of pride and unity to the team, which reminds the young and old of their days in school with friends and teammates. This is especially important to the Texans as they are the youngest team in the NFL. While the Texans are in a big market, they must compete against the long standing Cowboys who hold the title of, “America’s Team”, even if that ship has all but sailed. The Cowboys continue to have a huge following outside of Texas, so competing is that much more difficult.
While Cody and Barwin may not have intentionally thought that these jackets would help increase exposure and generate a bigger fan base, they have and it was a big off the field play. It wouldn’t surprise me now if the other 31 teams start making these jackets now if they haven’t already. It is after all a copy cat league.
– Antonio Furgiuele